I use to go to the cinema just because my friends said the film was good or because a film critic on tv or a magazine review might of tempted me to do so. How many times have you gone to watch a film and be let down?..I can think of many films over the last year when this happened,for e.g.the new Indy flick was one,the trouble with trailers and teasers are that it ruins the fun,and in an age of technology that it is hard to keep away from all the HYPE surrounding new releases-one might ask "What do you do"?..I say hype is only as good as you want to believe in. The trouble with a nation of media friendly corporations is the audience that their targeting are prone to consume a product of escapasim and that alone is an illusion itself. Think back to the days when the BILLBOARDS were the only form of advertising and remember how far we have come through the dark ages. I can hardly imagine myself in that "era" where little or no hype was available,with the last year hitting the economy on a global scale and what can only be measured by each individual,it seems almost strange to view the news or a film without any PRE-CONCIEVED NOTIONS,don't let the director direct you,so make the most of your films.