I've been searching this topic on Google recently and i dont know if i'm reading bias........but they all say that plasma is a better P.Q than DLP. they also say that in the long term, due to bulb life; that DLP is more expensive. Take a look please :- http://www.plasmatvbuyingguide.com/dlpvsplasmatv.html http://www.plasma.com/classroom/LCD_tv _versus_plasma_tv.htm other things to consider, the price of plasma/ lcd is dropping by quite a lot, plus the quality/performance of plasma has improved enormously recently, (i saw a vierra 50'' plasma saturday and the P.Q was perfect, the brightness and contrast was excellent) with regards to the DLP picture quality, i'm guessing they're talking about the older models............. whatever the case, it makes the most sense to buy the newest and most advanced DLP models only. are these reports bias ? you tell me please!