Is this the same Dixons that's pulled all the HDDVD players off their shelves and started selling Bluray in its place? Because if they are, it looks like they didn't believe their own survey.
And they can see trend data just as easily - are they selling more of one system than the other since the Warner announcement? Look at the sales figures.
Judging by their listed stock of HD players
HERE then I think its very clear that HD-DVD doesn't register very highly in their sales figures.
The same is true in Currys (DSG group), as I went to two of their shops (plus a Dixons and PC World) to try and buy a Toshiba HD-EP30 last week and couldn't find any on the shelves. When I asked an assistant where the HD-DVD players were, I was directed to a shelf, well a very small section in the middle of standard DVD players and recorders, where two BLU-RAY players sat.
"No, I want an HD-DVD player" I said, "not a blu-ray, I have a PS3 for that". "Haven't you got a Toshiba EP30" to which the assistant replied "OH them, no they were discontinued a while back, won't be getting any stock for a while, if at all". I tried to explain the EP30 is the newly released player, but I could tell I was losing him so decided to leave, go round the corner to Comet and buy an EP30 (£149.99 with the 7 free discs offer
)
How the heck can Dixons state "the HD disc war aint over" when their own staff dont know the difference between BLU RAY and HD-DVD. How can they give the consumer a choice when they don't even stock HD-DVD players ?
Given that Toshiba has slashed the prices for their HD players, they should be flying off their shelves, but thanks to the ineptitude of their management it could spell danger in the outcome of the "HD disc war" for HD-DVD.
Who knows, maybe the BD association has given DSG incentives (bribes ?) like they allegededly did to Warner to go exclusivly BLU and try and smash HD-DVD