Any frequent traveller may be aware that Dixons airport stores offer 15% - 17.5% discount (they are no longer vat free but offer the equivelant prices as a discount). This is great if they have a competitive price on something you want but for a lot of their stuff it just bring their price down to a reasonable level. However, last week I spotted a camcorder I wanted that had a 35% off marked price so I bought it they took both the 35% and the airport discount of the full ticket price. This meant £799 became £442 and they even arranged free delivery as my flight was being called. As I was chatting to the assistant it seemed that most stuff could be ordered at the airport stores and delivered to you home address. So if you see a good deal in Dixons it might be worth calling your local airport store. With low cost airlines it's pretty easy to find a ticket for next to nothing so you can get into the airport shopping area pretty easily whether you want to actually fly or not.