It's not that I want to use a converter just that it seems a little strange to convert a digital signal to analogue for it to be converted back to digital for Plasmas and LCDs. I understand that most TVs are analogue but LCDs and plasmas are really making a move now that companies should capitalise on this by getting a better picture using digital straight through. Freeview already has a bit of a slow start because of the low bit rate, wouldn't something like a direct digital signal help improve picture quality and therefore increased sales in those who do not believe in Freeview ?