Why are the digital games so much more expensive than the physical copy? For example titanfall digital copy £55 but physical copy £37ish from various retailers. I did read somewhere that it is because of big supermarkets etc but is that really true? If they were a bit cheaper ie around the £30 mark then they would be more of an impulse but at £55 a pop then each purchase becomes a chin rubber. I would have bought AC4 and Tomb raider at £30 each but wont pay 50 odd pounds. I was planning on going all digital downloads with the xbox one but having second thoughts although this could be a pain in the a** because my xbox is behind the sofa and would be an absolute faff to put disks in and out!