Yes, you heard it here first. £499 for DVD2900 at www.superfi.co.uk on their 7 day special promotion. So you only have 7 days, or probably less if they run out of stock. To be honest, I am tempted, as my sony 725 is 5 years old this Xmas, and is due for an upgrade. But there is a hell of a lot of competition out there, from Arcam especially, as well as the new Denon players coming out. I have a few days to think about it.