I would welcome here comments / inputs from other members that have also witnessed these demos. In the particular one that I attended yesterday, Denon focused on demostrating the image processing improvements of the DVD-A1XV due to the new introduction of the Silicon Optix / Teranex chip eliminating all visible noise and jaggies. The presenter used the "Apocalypse Now" DVD to show the effect but as he said not the "Re-Dux" latest release version because.... this has been cleaned! He pointed also that this machine can do a lot of good to our big DVD collections! A represaentative of Silicon Optix demonstrated also the effect (jaggies removal) on a waving American flag. However no other film material was used other than the opening scene of Apocalypse Now. Ok, I ended up feeling not impressed against the price tag of the player and what is claimed to achieve... (improved old noisy processed films?!??). Did anyone see any different demo of the player? Did you really feel that this new flagship player justifies the claims and against competition and price tag?