I purchased a new 2910 today and it will only play my sole R1 disc LOTR 3. When I try R2 discs, I get sound but no picture and it won't let me access the set-up menu - unless I open the disc tray. The display on the player says "SETUP" but the TV is blank. Needless to say, I've studied the manual and followed various procedures and I'll be phoning my dealer first thing in the morning. It won't even play my DVE disc which has "no region coding" The R1 disc is NTSC and the others are all PAL. Please, am I missing something?