Discussion in 'Satellite TV, Sky TV & FreeSat' started by trevor.dowle, Feb 8, 2009.
Title says it all.
Does anyone know if Dave ever going to arrive on Freesat?
Well anything is possible but for the foreseeable future Dave is a PAY channel and the money the company makes from being in a SKY (and VM) package subsidises the operation including the far more expensive DTT carriage.
The current business model of offer free access via Freeview and a potential 12 million homes for PAY access is the best of both worlds as lost PAY revenues (and perhaps higher content rights costs) won't be recouped from advertising.
OK. Thanks for the reply.
I thought that since it was on Freeview.................?
It's a different market. The choice of 'quality' channels is much less on Freeview, so the competition for Dave on Freeview is limited.
On DSAT/cable there are many, many more channels competing, so they wouldn't survive on advertising income alone.
Also Dave on Freeview, gives UKTV the opportunity to promote their subscription offerings.
And remember that aside from the subscription issue, on Freeview it's very easy to keep a signal within a particular territory, because it doesn't (except in odd atmospheric conditions) work that far from the transmitters.
On satellite, anyone within the footprint can pick up a channel. Some satellites (Astra 2D, which is pretty much full) have a focus that's considered as UK only by the programme owners, others (the rest of the cluster) don't.
Dave, in particular, relies heavily on bought in content. And that means that it has to keep as much as it can to the area for which is has bought permission to use those programmes. Lots of them - things like Top Gear - sell well internationally. And if, for example, a channel in Belgium has bought the rights to Top Gear, and advertised that people can tune to them to watch it, it won't be happy if people can watch the programme via a satellite dish on another channel, especially without paying. They lose out on potential ad revenue, viewers and perhaps subscription income too.
So, Dave and channels like it have a choice - go free if they can get a slot on Astra 2D (which, by and large, they can't as it's more or less full), or use encryption via Sky's platform, to restrict reception only to the UK. And the second option can also give them some income too, so it's hardly a surprise that they consider it preferable.
I don't see the relevance of this, surely anyone watching freeview would then need to get sky installed in order to receive any other subscription channels?
Or cable. But it lets them know those things are out there, and available - you get the same, for example, on Virgin 1, with plugs for Living and other channels.
Even if only a few people decide to make the switch, it's probably worth it. Some folk clearly do want to be the first to see a new series of something, otherwise companies like Sky wouldn't spend so much money buying up the rights.
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