I've tried both Apple and Creative products and this is my two pence worth!
Apple Nano + Itunes = simple but effective, but lacks functions found on the creative. Apple looks and feels better too.
Creative + software = good mp3 player with lots of functionality, but the software isn't the easiest to use.
Is WMP10 no good then?You may find that you need to upgrade to WMP11 just to install the MTP drivers on your PC. In terms of software I use a mixture of WMP11 and Windows Explorer. I do use MediaMonkey for tag editting but not syncing.
How do you get music onto the Zen V Plus using WMP and explorer?