Apologies for anyone who doesn't have a Costco nearby, but.... I went into Costco today looking for other items, when I noticed that they had dropped their price on the Sony 40W2000 to £1500 inc VAT from £1700. The Samsung 37" R74 was £850, both prices as good as you can get on the web. They don't give a 5 yr guarantee like JL, but they do give 3 years and will give money back at any time throughout that period. I didn't have much time so I didn't check the whole range of prices, but they had Sony 46W2000 and some other good sets as well. I was waiting for the W2000 to drop to £1500 after Xmas, so looks like I'll be picking up one from Costco on Boxing day On a sad note, they were out of 37" Sharp XD1E sets which was my other choice, but I can live with the Sony I'm sure.