I buy many Hong Kong dvds from www.layoyo.com and now they've started doing av cables (under 'others' category). The cables are made by Choseal and Yin Ye wang and certainly seem to look the part at a very impressive price. Anyone heard of these? The screen caps and info on their higher priced s-video cables looks superb, with thick, shielded wires and ear-friendly jargon. Anyone know if they'll make a difference on what I'm now using (gulp, a Vivianco gold-plated s-video!!!)? I hope someone can lend a hand.