I agree with everyone in here, this is the future for me, a tv that can change ratios and hide out the way! Very wife friendly. Unfortunately I think the cost of one of these is about 1 divorce lawyer.
What happened to Crystal Sound on this years Oleds ? was only a couple of months back they were saying they hope to sell 30% of panels with this technology....guess we will have to wait for 2019 sets to see this in practice.