I just don't get it..... everyone is losing their minds over OLED, but it is too fragile to crank up to 1000 nits to accurately map HDR10, hence why LG went for DV, so that HDR could be accurately mapped within the limitations of their screen technology. Dolby Vision have already missed the boat in my opinion, it may the betamax to HDR10's VHS but there are still no players that are capable of using it, and which manufacturers are going to hand over control of their PQ engine to a 3rd party for a niche technology, and pay a premium for the privilege.
HDR10 is an incomplete / half-baked HDR format: one of three fundamental HDR building blocks, ST 2094 dynamic metadata adaptation for consistent visual (i.e. mastering display - consumer TV color volume adaptation / mapping), is missing.
You can register for a SMPTE Webcast on 12 January 17 that will discuss the SMPTE ST 2094 Dynamic Metadata standard.
HDR10 =~ ST 2086 + ST 2084
I don't think there is a hand over control of the TV PQ engine to a 3rd party: Dolby Vision display management is just a proprietary SMPTE ST 2094 adaptation for consistent visual software.
Dolby Vision and a future Dynamic HDR (aka Dynamic HDR10) based on open standard SMPTE ST 2094 are somewhat equivalent leaving out the standardization differences.
The SMPTE ST 2094 Dynamic Metadata for [reference mastering display to consumer TV] Color Volume Transform includes 4 different dynamic metadata adaptation methods "from Dolby, Philips, Technicolor, Samsung that are considered sufficiently different to make it impossible to rationalize into a single method.": ST 2094-10 from Dolby, ST 2094-20 from Philips, ST 2094-30 from Technicolor, ST 2094-40 from Samsung.
The different ST 2094 dynamic metadata methods shall be added to the upcoming HEVC v5, which will be finalized in October 2017.
https://www.smpte.org/sites/default/files/Standards Quarterly Outcome Report-September 2015-FINAL.pdf
IEEE Xplore Search Results
Anyway HDR10, Dolby Vision, HEVC HLG HDR and VP9-HLG / VP9-PQ YouTube HDR are here to stay.
The obvious TV business logic is to manufacture and sell interoperable televisions to consumers (i.e. universal HDR TV).
It is possible with universal HDR TV SoC like the Sigma Designs STV7804 SoC that supports HDR10, Dolby Vision and HLG. As the STV7804 SoC has 10-bit VP9 decoding capabilities, it can also support VP9-HLG / VP9-PQ YouTube HDR.
As the industry is unable to reach a consensus on HDR, a (2017) HDR TV shall support all HDR formats in the same way AVRs have universal support for audio formats.