My parents bought a W/S TV and a ITV digi box. One day I was round and noticed the were watching programs through the digi box in 4:3. I explained to them that they was missing out on a lot of 16:9 programs. As the are not good with technical things I set the box for them in 16:9. I then showed them all the stations that were broadcasting in W/S the ones that did not transmit in 16:9 where stretched to fill the screen by the TV until I came to Carlton Cinema which refused to budge and was 4:3. I rang a friend who has a ITV digi box but has a 4:3 TV he said he has is box set for W/S and this channel shows borders al the way round the screen. So the picture must be expanding on my parents TV thus giving less number of lines, why not just transmit a full 4:3 picture in the first place Why does this station transmit 4:3 material in this fashion. Ruby quartz shades.