Just received my Toshiba 43PJ03 this weekend. Great set. After playing around with it, I have the following settings: Contrast: 38 Brightness: 45 Colour: 32 Tint: 0 Sharpness: 0 DNR: ON What settings do you guys have? I'd especially would like to hear from those that have set up this tv with Avia or any other test disc. Furthermore, would it be safe to turn the contrast up to about 45 or would this cause the lenses to burn much faster? Last question: has anyone changed anything in the service menu (besides the convergence) that made the picture even better? Thanks for all your help.