Just came across this whilst looking for a new SCART lead... "NEWS #1 Oct '01 Press Release SUPRA Cables First in World to Prove Directionality in Audio Cables Supra Cables have taken part in pioneering measurements developed and conducted in a joint venture by Ben Duncan Research and Jenving Technology. Directionality in audio cables has been controversial, particularly as no other cable maker in the world has previously been able to say what the mechanism is, let alone measure it. Using regular lab equipment and test signals, the measurements show measurable, and repeatable quite large differences, when cables are reversed. The bottom line is the direction in which the wires inside were last 'drawn' at the copper factory. The tests even revealed conductors that had been reverse-spooled by the copper wire maker! A proof of the forward thinking in Jenving's Supra Cables, the new test has been able to show that the conductors in all Supra production are not only already optimally 'directed', but that optimal directionality is also already correctly identified." I know the news comes from a cable maker and in theory may be biased but I don't see what advantage/benefit they actually gain from saying a cable works better one way round than equally well either way round. Also wondered what some forum members who say that cable directionality is a myth think about this.