C4 relaunches All 4 with paid content

  • Thread starter Deleted member 765458
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Deleted member 765458

C4 relaunches All 4 with paid content

Channel 4 has relaunched its VoD service, All 4, with a new visual identity, a new iOS app and an invitation for selected registered users to trial All 4 +, a paid-for upgrade which runs programmes without ads in commissioned content.

Alice Tonge, Head of 4creative said: “Our aim was to develop a more refined approach to branding for All 4, reflecting the improved product, which has become easier to navigate. The new All 4 branding is purposefully minimal, confident and sophisticated, providing us with a flexible toolkit that will bring freshness and energy to All 4. It is the final piece of the bigger portfolio rebrand that happened at the end of last year as part of the strategy to align all our brands around the master brand.”

C4 relaunches All 4 with paid content

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