I've been looking at the Sony KV-32DX30 recently. I can get it through the net for £1118 (cheapest). I am really keen on everything I have seen about this model. The 50hz feature is a plus not a minus in my book too(100hz does not appeal in the least - nasty shadowing effects). However, there have been one or two negative remarks made recently in forums re: Sony TV's and Sony after sales support (especially with regards to the integrated digital features)and was wondering if anyone could advise me or has had any experiences (good or bad) in this area? Please help as I have a gigantic wedge burning a hole in my pocket (oo-er!) and I don't want to make a pig's ear of buying the focal point of my new home cinema!!!