BushDVD2023 : can it be made multi region?

A friend is considering buying the Bush DVD2023 from argos...the question is: can it be made multi region via a hack? any info would be greatly appreciated.

Cheers!

 

John Lewis sell this too: the salesman said it is multi-region out of the box, but as I didn't but it I'm not 100% sure what that means...

 

To convert this player to Multi-Region
1. Press the Open button on your remote control
2. Using your remote control, press the buttons 2, 8, 1 and 2, in order, one at a time
3. Press the Close button on your remote control
To playback VCD and SVCD discs on this player
1. Insert the VCD/SVCD disc into the drive tray and close it
2. Using your remote control, press the Goto button repeatedly until the menu says VCD at the top of the screen