Ok, lets cut straight to it - how much of an issue is screen burn, with say, digital channel logos. I like to have the freeview channels on (such as the Hits, etc) but am worried about the issue of burn in. Whats the maximum time I could watch such a channel like this for, and is this problem getting less so with newer plasmas? Any scare stories out there? I am considering purchasing either the Pioneer Hi-def plasma. Ok, ok, so I should use the search function - please give me a break! Neil.