I was in my local Panasonic shop today and I got chatting to the sales person. He was a very honest guy, I found myself trusting (and agreeing) with what he said ten times more than I would with a sales assistant in Dixons or Currys. He knew what he was talking about. Anyway, I asked him if image retention/screen burn is a worry, and what I could do to minimise the chances of it happening. I told him about the 200 hour "breaking in" period that a lot of people on this board seem to be undertaking. He said he has worked in the shop for over 2 years and in that time he's never told anyone to "break in" their plasma TV, and in those 2 years only 1 person has returned their plasma due to a fault (and it had nothing to do with image retention/screen burn). He said that some of the old plasmas may have been susceptable to screen burn but none of the new models should have any problems at all. In fact, he seemed certain that I wouldn't have any problems. Like I said, if this was a sales person in Dixons I wouldn't have believed him, but this guy seemed to know what he was talking about, and he wasn't just saying it to make me buy one of his shop's plasma TVs, because I made it clear I was getting one elsewhere for cheaper! Thoughts?