I am now going to say something obvious and stupid: music is made by people for people.
I know B&W have a studio monitor reputation, and many people do listen to their music forensically, so I'd always regarded the brand as a bit sterile and dry for my tastes.
But it would appear that they've finally recognised that music isn't just about the right notes in the right order at the right speed; it's also about joy and emotion and feel, qualities that can't be scientifically measured but do still exist and add so much to the pleasure of your experience.
It would take a lot to get me to switch away from my PMC 20.26's. They're not perfect but I'm not looking for perfection. Mind you, if my numbers came up and I could move to a bigger, detached house, then I'd definitely add the 801 D4 to the shopping list!