They aren't cheap, that's for sure, but I own them, and they are a 5 set speakers of two speakers in each that can be swivelled and the bass module. I have to admit, it's nothing short of amazing.
I don't know what the rest are talking about. really. What I do think, is that they are reffering to Bose's new set of REALLY small speakers, that they call jewel speakers. I personally think, though I haven't heard them, that speakers THAT small can't give a decent performance no matter how they make it. However, the cube speakers which are a little bigger in my set, as I said, are fantastic. I heard different large speakers, and it's doubtlessly in the same performance league.
I don't know if it has any connection, but my bose speakers are part of a Bose lifestyle 12II home theater system, and what I know, is that the speakers\reciever has passed the Syncom II test, which are very profound tests of record-to-sound reproduction, and when I listen to music such as symphonic orchestra or other big sound sources, it's unbelievable.
That's my opinion.
Since I don't own a DVD yet, I can only hope to get as much satisfaction from it as I did already.