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The probelm with Freeview is that it has a very limited bandwidth and therefore limited number of channels. So adding the likes of a Bollywood channel would mean taking another channel off air to make room for it, which I can't see happening unless the removed channel went out of buisness and Bollywood put the best offer in for taking it over. Although I am no fan of Bollywood I do think it would be an improvement on some of the shopping type channels, but would it get big enough audiences to make money from advertising?