That's what I'm sceptical about; I think they're just trying to grab some attention.
In a sensational way? I disagree, I see enough posts on here echoing similar views to believe that their findings are relatively accepted.
My own experience of watching HD on a 32" LCD backs this up.
4x the resolution, HD Audio as good as the master, BD-Live
etc etc makes great advertising copy but if the reality for most people is that they see little improvement, expecially on older less profitable releases then it doesn't take long for disapointment to sink in. And some HD releases are poor IMHO.
Without the on average better SD-DVD playback and streaming capability, which for many does not even offer the HD quality we are discussing here, then I suspect there would be a lot of BD players still sat on shelves. Is there anyone here who doesn't check out the quality of a back catalogue BR release on review sites before purchase? I do, the first question I want to answer is "is it worth the cost, is it much better than the SD-DVD version" - How bad is that for the format?
Seems to me the studios are making the player manufacturers life more difficult with lackluster releases, why bother? It's just cashing in IMO. And the player manufacturers are making downloading and viewing pirate MKV's even easier and more mainstream by pushing the capability on their players.. Just like the HD-DVD and BR competition, lack of unity is the problem. IMHO