Come on, lets be reasonable. The Pioneer Kuro is very expensive. What sort of price have you got in mind?
What size are you after?
Do you want LCD or Plasma?
If it was me I would try out the Panasonics G15 which is rated very highly. But any Panasonic you choose is top class.I think there better than the Sony KDL 37W5500 or 40W5500.
I have seen a lot of members on this forum who have these particular models and they are not happy, and there are some who are very happy. So it works both ways.