I recently bought a JVC 32R25EKS from "Shopathills" for £589 including Vat & delivery, which I thought was a very good price. They delivered in 2 days, and their customer service was very good (prompt replies to emails). I suggest you check them out on "Dealtime".
I am very pleased with the TV, although it took some playing around with the colour controls to get the best picture. Having said that, I am sure that is true of most sophisticated w/s TV's.