That was a slightly inflamatory subject I guess - anyone saying any model is best probably would.. I *almost* bought above model - based purely on the reading between the lines in reviews I'd read in the a bunch of UK magazines _and_ my wish to view for the time being at least mostly low quality output on it (e.g. Sky) for the time being - until when/if HD is available in some form.. But : I went to see in shops - as was appauled by graininess of some of what was shown - it was playing a DVD demo disc with extracts from the film U-571. The graininess was most visible on the skyline in some shots very pixelated - also visible in general on faces etc.. 1) I notice there is some pixelation on all large tvs at least without being hooked up to HD source (which i have not seen) and I can understand why - processing required to scale up and interpolate etc.. But the philips in my opinion seen so much worse then others - even the very cheap ones. That contradicted all I'd read about Pixel Plus 2 and tv's ability to make most of poor source. 2) I was closer than I normally would be I think - becuase shop setup was not the best environment - so it was more obvious than it might otherwise have been. 3) I didn't really see glory (if there is any) in Ambilight component - but am hoping for the best *if* I buy it in right environment (I know it is expensive model but if it really is better than rivals then that is ok) My real question(s) are: + Do you all reckon Philips reviews are all wrong? + I'd considered Pioneer 434HDE also, though it didn't 'sound' as good with poor video sources as I say. + Should I be considering something else, barring in mind - HD is a must for me - I might be hooking up to home brew PVR soon and want HD capability + but it must be able to do good job of e.g. Sky source. I don't really want to go for a panel non-tuner model - I want to just plug it in a go for starters.. Thanks in advance for any help / suggestions..