Some time ago I asked for help between Beovision 3 and Articos. Got some decent and some nonsens answers. This is my conclusion after a lot of research After having checked out the Loewes, the Philips, the Sonys,the Panasonics etc. I finally settled with the Beovision3. I find the picture amazing. The colours, the detail and most of the NATURALNESS. All other screens scream at you like a blow-torch. This one just is. I have a 5 year old who the other day spontaneusly said after visiting some friends that she much rather wants to watch our TV, because the other ones make her eyes so tired. How´s that for a review! It all comes down to taste, but when I see a film I want it to look like a film, and so far the Beovision 3 does the job better than any other TV I´ve seen.