This set, and it's 46" sibling is slated for official UK release and spec next Feb/Mar, when Sky+ HD launches.
I doubt £1K for a 37" full HD panel, but then again, depends on how agressively Benq decide to attack the market, as only users of their PC monitors will likely know the name and how good those products tend to be. The odd QVC shopper may also know the name from their digital camera, but they are in the minority, I'd imagine.
I'd figure and bank on £1500 ish for the 37" - if it's cheaper, then a welcome surprise that'll be rather than a disappointment.
edit:
After checking the link in the OP's post, it would seem to be the right price for the right model - the link at the bottom does go to the 37".
However, I find the connections puzzling - have a look.
Input Connections
Composite AV (2)
2 S-Video + Audio
Component (Y Pb Pr / Y Cb Cr) + Audio (2)
D-Sub
PC Audio
DVI-HDCP + Audio
RS232
No HDMI?
No SCART with RGB?
2 Composite AV? Who the hell would use that nowadays?
Is that 2 audio connections or 2 Component with audio?
RS232 - firmware updates by the user?
Sounds like a parts bin got raided. Buy one, get 49 free? With a deal like that, I suppose it was too much to pass up.
Mind you, 32" has RGB SCART, so maybe it's a simple cock-up by whomever wrote up the spec in general or for the website specifically.
I hope and pray they sort those connections out for the UK model with the approriate ones that this panel needs, never mind deserves.
Still, £1100 is a bloody steal, and even if it does go to £1300 with the connections sorted, that's still a bloody steal.