I seem to remember that this was to come available to cable customers in AUgust. Well there are 2 days of August left now... where is it..?
It's not so easy though. BBC is funded by the TV Licence, Channel 4 is a non-profit organisation, LivingTV etc are all partly owned by VirginMedia and so they channels can easily offer their programs on VOD.I'm pretty sure that we were promised ITV catch up by now, though.
The stuff is already available on the itv.com website.
I didn't realise that they had catch up already running as the links to it are via the programme pages e.g. to watch the last month of Emmerdale ( someone must want to !) you need to go to the Emmerdale page which has preview clips and full episodes for everything already broadcast in the previous 30 days. PQ is acceptable - but not as good as their archived "Best of ITV" stuff which seems to be VHS quality - not bad as they are using direct streaming unlike BBC and C4 where you have to wait for a complete download using P2P.