Barnes and Noble and John Lewis form partnership to bring NOOK ebook readers to UK


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Kindle competitor to launch in the Autumn

Barnes & Noble, has announced a partnership with John Lewis to bring its NOOK reading experience and digital bookstore to its physical stores and online sales channels this autumn.

John Lewis is the first company outside the US to partner with Barnes & Noble to offer NOOK devices in each of its 37 UK stores and on John Lewis | Furniture, TVs, Men's & Women's Clothing, Toys & More, with Barnes & Noble's line of E Ink Readers, NOOK Simple Touch and NOOK Simple Touch with GlowLight the first products to be available.

"John Lewis is where knowledgeable customers turn for trusted advice on the best products to purchase, and they are a perfect partner to help launch NOOK in the UK," said Jamie Iannone, President of Digital Products at Barnes & Noble. "We look forward to bringing more choice and convenience to discerning UK customers with our critically acclaimed line of reading devices and expansive selection of content."

Ed Connolly, director of buying for electricals and home technology at John Lewis, said: "Always first with the latest technology, John Lewis is thrilled to be chosen as the premier UK launch retailer for the NOOK. This award-winning line of eReaders adds greater choice to this expanding category. We think our customers will love NOOK's adaptability thanks to its E Ink display and unique built-in GlowLight, perfect for day or night time reading."

Echoing Barnes & Noble's dedicated Digital Shops in the US, devices including NOOK Simple Touch and NOOK Simple Touch with GlowLight will be prominently displayed in John Lewis electronics aisles throughout the UK as well as its Web site.

The award-winning NOOK Simple Touch and the 'GlowLight' version are both set to launch in the UK in time for the holiday shopping season. Both devices feature built-in access via Wi-Fi to Barnes & Noble's digital catalog of more than 2.5 million digital titles.

Further product, pricing and availability details will be announced in the autumn.


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