I have been looking around for a few days now, after buying the PS4 Pro and God of War it seems my 5 year old 55" 1080P TV is not really upto the task, that is driving 4K HDR content. So the decision is between the LG 55B7V vs SONY 65XE9005 they are both around ~1500€ and the 65B7V is about 2100€. Main "issue" i have with OLED is fear of permanent burn in. And since I got 5 years out of my last TV would be nice to get 5 out of the next one aswell. But following that logic I might aswell grab the 65B7V and enjoy the best screen in the biggest size I can afford ? As I understand from reviews and seeing the cheaper TV-s in the store they are not worth it. Main usage is movies,series and gaming viewing distance is ~3 meters. I was about to pull the trigger on the 55B7V but not sure if I would get a better experience from the 65" Sony since I have only read good things about it, yes it`s not on OLED level but still very good. I have the ability to control the light in my room via shades, so that`s not the problem. Went to see both in the store, and the OLED had a much bigger "wow" effect, just not sure about the size. Any thoughts?