Although I have just read about JL pricematch, I am wondering if anyone have had any experience with Ask Electronics on Tottenham Court Road, London. I am eyeing on the Sony KV28FX66. JL's retail price is 895 but Ask is selling it for 800 including delivery. I am not sure if JL will pricematch that. Even if yes, JL is currently out of stock with that model and I will probably not get my new TV before Xmas. Does anyone has anything to say about Ask Electronics?