61% of the Blu-ray market was attributed to some 247,000 superfans, who delivered £98.8m of the £161.6m sales. For console games, CDs and DVDs, the share of the market attributed to superfans was smaller, at 34%, 32% and 11%, respectively. Based on average selling prices, a superfan spending £400 could have bought more than 48 CDs, 32 Blu-rays or nearly 20 vinyl LPs in 12 months. Sound like anyone you know? Vinyl and Blu-ray sales dominated by "superfans"