I have been in my local Makro store this afternoon, and saw no less than three LCD t.v.'s bought within minutes of each other. Which manufacturers products were purchased - two people bought the Bush whilst the third bought a Goodmans, snubbing the likes of Philips Samsung Sony etc. I actually spoke to one chap in the checkout who had purchased the Bush and asked him why he had made this choice. His reply - price, nothing more nothing less, he said "this has to be a bargain at this price", and had I seen the rip off prices of the more well known brands. This has got me thinking, are we Brits only concerned by price point, does quality, PQ, and reliability count for nothing anymore? LCD's weren't the only thing whipping of the shelves, DVD players, recorders, all manner of things whose manufacturers names in the main I have never even heard of, I thought at one point they were giving it away, and yet for the most part the well known brands remained untouched - very depressing, we really have turned into a cheap skate society.