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Are sky allowed to discount for new customers

Discussion in 'Sky Digital TV Forum' started by dapex, Sep 22, 2004.

  1. dapex

    dapex
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    With reference to the new sky+ price, are sky allowed to make it cheaper for new subscribers?? i thought there was somehting on the news a while ago where someone had taken a mortgae compoany to court as they were offering lower rates for new customers.....

    Cheers
     
  2. Starburst

    Starburst
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    Huge difference between the multi-billion pound mortgage business which is tightly regulated and a private commercial TV service:)

    SKY+ is a single piece of hardware, it can be sold at any price SKY choose as long as the price is open to all UK residents, the catch is that the SKY+ is subsidised down to £99 and the conditions that create that discounted price are then only open to the consumers who meet those conditions.

    I suspect consumer/retail regulations allows this sort of thing, it certainly does with package prices which can be discounted or waived for new customers or offered as incentives to some existing customers when required.
    Most services have different pricing patterns depending upon a consumers spending and/or ordering, payment plans etc etc.
     

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