well clearly not in price but as the price ranges so far, is say a £20 toslink cable better than say a £30 one made by the same company? is it just better robustuness, insulation, etc? all these cables after buying a plasma is straining the wallet but don't want to buy bad interconnects on visual or audio. what you think? btw, i don't have coax anymore as i opted for the (painfully slow, sorry again) dmr-e55 which has optical only. and i need two leads, one for xbox too!!