The way the ATV works for me personally, is purely an Airplay reciverd evice for things like you tube, (which i watch alot of channels from on there), bbc iplayer stuff, and as a way to stream my movies from my plex library, to my iphone, ipad then airplay to one of my ATV's.
i dont use any of the pre loaded apps on it, i dont use netflix, and TBH not even sure what else is on it!!
I also use it for music via itunes match, which works great as its all in the cloud, getting streamed to my amp.
To be able to control it via iwatch, sounds like a nice thing to me.
I dont really see what else they could put on it, EXCEPT , built in all uk channel iplayer things,.
As ITV player, has to be mirrord from ipad, (bbc iplayer is by far the best to use to airplay), 4od, errrm, never used it , 5 on demand, i dont think works, only the sound?(plus 5 is poo anyway).
As far as an Airplay tool, its got to be the best, ( the only one anyway?).
I havent used the google one, Chromecast, but, it hink its tied to google chrome stuff, and just you tube, not sure if it has a dedicated icon, like bbc iplayer.
but my fave is having my Plex library on the ipad(via imac), then airplay that, works so well.
I think maybe they could make the ATV4 small , like the chromecast, ( i have mine tucked out of sight anyway), the different countrys, regions, make it too wide for everyone to like.
Why a UK one have Baseball? it just dosent work . you cant please everyone, so make the Airplay even sweeter, and let us choose what we want on it, but then thats down to people like BBC, and itv etc, but ITV, ch4, ch5, just havent put the care into it, like BBC, if they di, and we could use it, then sweet, BUT, they have adverts too,mind you alot of you tube channels are sponsored now....