Apple says sorry to Chinese Customers


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Cook promises overhaul of warranty policies

Apple Chief Executive Tim Cook has issues an apology to its Chinese customers and modified its warranty policies after a fortnight of recriminations from the Chinese (state run) media over its after sales policies.

Apple had been branded 'arrogant' for its issuing of one year service warranties, where they offer longer terms in other markets.

The Company was initially dismissive of the bad press but yesterday promised to overhaul its practices in the territory. China already represents Apple's 2nd biggest market and could well go on to become their largest so, obviously, they'd be well advised to keep everyone happy.


"We are aware that owing to insufficient external communication, some consider Apple's attitude to be arrogant, inattentive or indifferent to consumer feedback," Cook said in a letter written in Chinese on the company's local website. "We express our sincere apologies for causing consumers any misgivings or misunderstanding."

Cook went on to say in the letter that Apple has "much to learn about operating and communicating in China."


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