Apple just announced Apple 4K TV HDR (HDR10 & Dolby Vision) that we knew was coming (no info on the sound tho) UPDATE it uses Dolby Digital plus 7.1 so no Atmos but I know my pioneer amp will make a great height track from that anyway. However why did I say ‘killed 4k BD’? Because if you purchased a movie in HD they are upgrading for FREE to 4k HDR. Thus the long list of movies I was going to buy are suddenly only going to be the ones I feel I will be must haves for my 75” ie Star Wars etc. What’s your thoughts?