I am approaching this with close to zero understanding of media streaming and up until now solely rely on a TV a Sky box and a DVD player. However I am in the process of upgrading my TV and in doing so evaluating what else I need to upgrade i.e. Sky Q, 4k Blu ray and sound bar etc. Which leads me onto Apple 4K TV. I apologise in advance for this question but why, for someone without previous investment in the Apple infrastructure i.e. no large catalogue of Apple content, why would I need Apple 4K TV when my new TV would have 'smart' capabilities. Is there a picture advantage, a cost advantage or any other reason? My objective is to increase the quality of programming that I am watching (I don't mean University Challenge rather than Coronation Street!), increased quality as in HDR, 4K and Dolby Atmos etc. Thank you for any replies.