virgin can win this if freeview and BT come into the party aswell, heard they aint to thrilled about sky pulling there channels to start its own freeview malarky.
Advertising revenue; the number of viewers lost by Sky not showing VM channels would significantly reduce the income from advertisers on these channels.
The Times (Murdoch owned) actually have quite a good and almost impartial report on the Virgin vs Sky spat and shows a lot more figures than I think we've seen before!
Must say, looking at the numbers it does seem like Virgin have a good point!
Just caught the tail end of bbc news, and it would appear that Sky are gonna lose this big style with quite severe punishments. Think Virgin now has parliamentary backing.
Just hoping that Virgin will share the rewards amongst its loyal customers.
It paints a picture of aggressive negotiations with Sky, which on two occasions offered to pay Virgin Media nothing for its channels Living, Bravo, Challenge and Trouble. In 2006, Virgin Media had received £35.6 million. Later Virgin Media accepted an offer worth £5.1 million in 2007.
I have to say about nothing or twopence is what they're worth IMO!!!
We never watch Challenge or Trouble but Living & Bravo are ok. Some good shows on there: The Unit, Day Break, Greys Anatomy, CSI, ANTM to name a few. The PQ/SQ is good on these channels too - although still no 16: 9