It paints a picture of aggressive negotiations with Sky, which on two occasions offered to pay Virgin Media nothing for its channels Living, Bravo, Challenge and Trouble. In 2006, Virgin Media had received £35.6 million. Later Virgin Media accepted an offer worth £5.1 million in 2007.
I have to say about nothing or twopence is what they're worth IMO!!!
We never watch Challenge or Trouble but Living & Bravo are ok. Some good shows on there: The Unit, Day Break, Greys Anatomy, CSI, ANTM to name a few. The PQ/SQ is good on these channels too - although still no 16: 9