Analyst: Disney+ originals more attractive than Apple TV+

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Disney+’s live-action Star Wars series The Mandalorian looks like a key driver for the SVoD platform as interest levels top those of rival Apple TV+ exclusives The Morning Show and See.
The Mandalorian
maintained a higher relative interest level than The Morning Show throughout its entire run, despite Disney+ being available in only six markets, according to Ampere Analysis. The trend highlights what may turn out to be Disney’s trump cards: its cross-promotional, brand and franchise power. Based on Google Trends in the past 90 days, Apple originals The Morning Show and See are the most searched Apple shows since the platform launched globally on November 1st 2019. Interest in searching for the two shows dropped significantly two weeks after launch of the service. "

 

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