Ok, after spending a whole day looking at and comparing approximately 50 R87/R88's of differing sizes in 15-20 shops... my comparision between the CMO and AUO/SPVA panels is...... I would say that there is NO noticable difference in picture quality. Colours and sharpness looked pretty much exactly the same for all three panels. However I did notice a slight difference when viewing the screen from an angle. The CMO panel lost some of its black quality and appeared slightly grey/dark blue. BUT ONLY SLIGHTLY!! And that was from a very accute angle, and I can't imagine a time when you'd ever want to watch TV from such a position. Other than that, the only other difference I could notice was when looking at the screen from point blank range, so I could see the actual pixels. (I was getting weird looks from other shoppers whilst doing it!). The pixels on the CMO appear to be in sort of a 'brickwork' pattern (like the positioning of bricks and how they are laid in a wall). It seemed that due to this pixel pattern if there was a vertical line on the channel being viewed it would cause the line to lose its sharp edge. Where as the SPVA and AUO pixels are all directly in line with each other (like a chessboard), so vertical lines remain very sharp. But again I would say that you'd never really be sitting close enough to the TV to ever notice this. The final difference I noticed goes in the favour of the CMO. All of the screens were on the default settings and the CMO had the best colour. Its reds and greens were definitely more rich. Looking at CMO's website it appears they have a new panel, an SMVA. http://www.cmo.com.tw/cmo/english/technology/technology.jsp?flag=20030304111754 When I emailed samsung to ask which panels are used for the R87/R88 they told me it was the SPVA, AMVA (AUO), SMVA (CMO). Judging by what I have seen and what Samsung have said, it implies that the R87s have this new CMO panel. So seeing CMO on the TV's label might not be such a bad thing anymore (as it was with the R74). I definitely COULD NOT see any shortfall in picture quality when comparing it to the AUO and SPVA, apart from the minor points (IMO) thats i've mentioned.