Guys I need help. NEEEEEED a new tv soon cos my old crt died. I seemed to have narrowed my choice down to 37 or possibly 42 Panasonic 500. But then i started reading the lcd threads and reviews. Normally lcd didnt seem to compete with plasmas as far as picture quality concerned (I got this impression too walking around shops) but now there's the What Hi fi overall winner 2005, philips 9830 where pixels are more than pan 500 (am i right?) and quality of image superb. Looking at threads on plasmas here i'm starting to get concerned with issues such as running-in time, image retention or burn-in (the tv will be on bright-logo-channels like kids tv and sports for long periods of time), shorter life-span than lcds etc. I'm being drawn to the lcd side but there is still a reluctancy to leave the world of plasma and in particular the 500. Can anyone offer any defence to these concerns of mine in relation to the "superiority" of lcd. I know, in this thread, this will have lots of you getting out the kitchen knives but i am genuinely confused and need help to decide.