All Pelkin Pure AV cables have DTS on them, why?

[pragmatic]

If you've seen the Belkin pure AV cables in Dixons or anywhere else they have a DTS badge on them, this includes th Scart and simple phono cables I think things like S video also have this.

How can they do this? surely DTS could only be put on its digial audio cables, HDMI or possibly a 6 phono set, otherwsie it is missleading.

 

[eviljohn2]

The same reason that my Sennheiser headphones are digital compatible. Marketing BS.

 

[AMc]

The interesting part about that is that DTS would have to license the use of their trademark. Which kind of makes them responsible for the misinformation.
A DTS S-Video lead? It doesn't even carry audio - oh dear